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3 Essential Things You Need to Know Before Buying a Blog

3 Essential Things You Need to Know Before Buying a Blog

Are you thinking of getting money from blogs? While it may sound enticing, you may be thinking that creating a blog from scratch is tedious and annoying. Another option that may interest you, however, is buying existing blogs so you can earn some money per month. Despite how it sounds, you can get a decent amount of money from owning blogs, but there is a catch.

It is not as easy as buying whatever blogs you want and waiting for the money to come in. There are some issues that you need to look out for if you want to earn money through buying a blog effectively. Recklessly buying blogs can make you lose more money than you gain money. Here are three things you need to know before buying a blog to get the maximum results. 

Pay Attention to The Blog’s Profit

One of the most important things you need to know before buying a blog is the income you will get from owning the blog. At the very least, you should ask for a screenshot of the money that the blog has made for the last three months, so you know how stable income will be, not the last week or even a month. If you know the profit for the last three months or longer of the blog, you should be able to predict the income more reliably, though you should still be careful of sudden problems with revenue.

The Blog’s Traffic

Looking at the traffic of the blog is essential when looking for a blog to buy. The reason why paying attention to the blog’s traffic is important is because of the possibility that the blog may have traffic from bots. You do not want to be scammed by this, so you need to get valid data from a trusted source.

Thankfully, resolving this issue is not too hard. If you want to get valid data, you should ask the blog owner for data from Google Analytics. The reason why you should specifically get data from Google Analytics is because it is a trusted data provider. After you have your data, you need to look out for the new and old visitor ratio, the bounce rate, and more points that can affect the traffic of the blog.

The Blog’s Age

While it may seem unimportant to you at first, looking at the age of the blog is crucial to predict how stable the income of the blog will be. Preferably, the blog needs to have lasted at least one year, but four months is enough for you to be able to trust the blog’s steady stream of traffic. Now, you may be asking why the age of the blog is of any importance.

The reason why it is better to choose blogs that have lasted for a long time is because of the algorithm. If the blog has managed to stay afloat and still has a decent amount of traffic, that means the blog can withstand the algorithm despite it being ever-changing. While there are other factors to consider, such as the topic of the blog and whether people are interested in it, long-lasting blogs are signs that the blog can hold its own.


After you have read three things you need to know before buying a blog, you should understand what you need to look out for. When it comes to buying a blog, you still need to be careful of several things, even if you believe you have enough money to cover it all. Now that you know, hopefully, you will be able to buy blogs with the best results.

Faisal “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” — Albert Einstein

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